For the last decade, companies have put customers at the center of their digital transformation, capturing ever more data to uncover new insights so they can better serve them with personalized experiences and compelling products and services. But at what cost?
Today, greater than two-thirds of consumers have gone through the painful experience of having their personal information compromised online, contributing to a coming shift in online consumer behavior. A majority of consumers (75%) say they will no longer purchase from companies they cannot trust with their data. They also strongly believe (85%) that businesses should do much more to actively protect their data.
It's time to shed the Godfather modus operandi of "it's not personal, it's strictly business" when it comes to protecting the personal data of your customers, employees, and communities. For today's consumers whose data privacy is under increasing assault, it is now very personal. It is time to respect and protect personal data as an essential step in your digital transformation.
Join SecureWorld's exclusive panel discussion with leading data privacy experts—including Jen Mailander, Deputy General Counsel of Fannie Mae; Rebecca Herold, the Privacy Professor; Robert Eckman, CISO of Kent State University; and Jason Hodgert of Spirion—as they address the most pressing topics in data protection for 2021.
Among the key discussion topics:
• What strategic considerations and steps should you take so that consumers can "own their privacy?"
• Where do data privacy and protection fit in the digital transformation journey?
• How do you turn the proactive protection of consumer data into a competitive business advantage?
• What factors do you need to consider regarding people, processes, and culture to adapt to the hybrid workforce for 2021?
• How can you meet the perennial challenges of acquiring budget for cybersecurity initiatives and doing "different with less"?
Eligible to receive 1 CPE credit.